Spotify Wrapped Is Released in November, however No One Seems to Know Why

Nov. 30 2023, Published 11:04 a.m. ET

The Gist:

• Spotify hasn't ever explained why Wrapped comes out in November as an alternative of the tip of the year and even just in December.
• Spotify could unlock Wrapped early for any collection of causes, together with its personal worker's well-being or in order that it does not come with vacation listening.
• Spotify's annual custom has intended that competition also unencumber their wrap-ups in November or early December, pushing the entire calendar ahead.

It's a day every Spotify user appears forward to all year long. Spotify Wrapped is broadly shared on social media. Users relive the 12 months they only had on Spotify being attentive to tune, podcasts, or even audiobooks. The annual tradition is likely one of the clearest indicators that the 12 months is coming to an finish, however there are still a couple of lingering mysteries around the event.

As someone who has ever noticed a calendar is most likely conscious, Spotify Wrapped is supposed to wrap up the yr, but comes out in November. That unencumber has puzzled many Spotify customers, who want to know why Spotify does not count the closing month of the 12 months.

Why does Spotify Wrapped come out in November?

Spotify hasn't ever absolutely explained why they always release the Wrapped feature in November, slicing off a complete month of knowledge. The feature has to forestall monitoring your information even earlier so that it may possibly create an actual Wrapped presentation that's distinctive to each and every consumer.

While Spotify hasn't ever defined the timing, there are a number of doable explanations for the November release.

1. It's higher for Spotify's staff: This is a relatively easy one. If Spotify in reality tried to unencumber its Wrapped on Dec. 31 annually, that may most probably mean that many of its workers wouldn't get a smash all over the holidays like such a lot of do. To spare their very own staff, Spotify would possibly free up its Wrapped earlier so that it comes out during a typical paintings week.

2. It's better for sharing and social media: By the same token, it's also possible that Spotify chooses to share Wrapped in November in order that it catches most people when they're still plugged in and are more likely to proportion their results on social media. Some persons are on their devices less over the vacations, so Spotify might wish to catch other people whilst they are still plugged in and working.

3. It assists in keeping Spotify from catching your holiday tunes: Some also suppose that Spotify stops monitoring your listening behavior in mid-November in order to stay all of the Christmas playlists out of Wrapped. Many other people may finally end up with "All I Want for Christmas Is You" as their top song every year if December used to be incorporated. Spotify would possibly exclude it to get an image of what everyone's non-holiday listening is like.

Of direction, it is also imaginable that none of these explanations is in fact proper. It could be one thing else completely, however until Spotify in truth explains itself, those are the 3 theories that seem to make the most sense.

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