Smosh's co-founders simply reunited to buy it back after years apart, main many to surprise what took place to the brand and what it all way.
The possession history of the Smosh comedy brand has been tumultuous, especially lately. Anthony Padilla and Ian Hecox founded the brand together 18 years in the past, but Anthony left in 2017. Anthony mentioned that he didn't really feel like he had inventive keep watch over over the brand's movies anymore.
Ian remained with Smosh after Anthony's departure. He used to be around when its dad or mum company Defy Media collapsed. In 2019, Smosh was once bought by Rhett & Link's Mythical. Now, Smosh is getting ready to go through another shake-up. So, what came about to Smosh? Keep studying to to find out.
What happened to Smosh?
News not too long ago broke that Ian and Anthony had reunited to rebuy the brand that they started in combination. Speaking with Variety, the pair explained that their friendship was once in unhealthy shape when Anthony left in 2017. They reconnected in 2022 and appeared to get on well.
“It’s roughly freaky how neatly this has all fallen into place. Our friendship had to finish to be ready to come back together," Ian explained.
Anthony added that their communication style had been stuck where it was when they were 17, and they had both grown substantially in their years apart from one another. Following their reconnection, Ian proposed repurchasing Smosh from its new owners. Now, following the purchase, the pair are going to begin writing, directing, and acting in comedy sketches together again. The first video of the two together is set to be released on June 30, 2023.
Who owns Smosh now?
Following Ian and Anthony's reacquisition, they will now be majority stakeholders in the company. The full terms of the deal haven't been released, but we know that Mythical will retain a minority stake in the company.
Mythical also claims that it “realized a significant multiple of its original invested capital” in the new deal.
Smosh has turned into a massive brand.
Anthony and Ian became friends in middle school in Sacramento, and started posting videos under the Smosh brand in 2005. Almost 20 years later, the label has become a pretty massive business, even if that isn't what either of the two friends thought would happen.
“We created Smosh as just a way to make each other laugh,” Ian said. “It turned into a business, which we never planned to have happen.”
Daniel Tibbets, who had served as the company's CEO, is exiting the company as part of the acquisition.
“The Creator Economy is about individuals having the power to build a lasting brand in which creative and business acumen are driven from the creators themselves. I am thrilled to see Ian and Anthony take back control of the brand they created 18 years ago," Daniel stated.
Smosh's core channel will be rebooted with their new sketches, however Smosh Games and Smosh Pit will practice the similar release time table they have been on. The duo also plans to be offering unique content at a brand new subscription-based tier through YouTube, as well as other perks including live streams.
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