Reza Farahan of 'Shahs of Sunset' Talks His Haircare Line Reza Be Obsessed (Exclusive)

Mar. 27 2020, Updated 6:07 p.m. ET

Reality superstar Reza Farahan would possibly be coping with drama on Shahs of Sunset, however he is unquestionably now not coping with drama relating to his hair.

The real-estate agent became Bravo icon admitted that he struggled to take care of his hair rising up. As a half-Jewish, half-Muslim man, he said he spent a good part of his early life studying how one can care properly for it.

But just over a yr ago, Reza successfully introduced his personal line of hair merchandise, dubbed Reza Be Obsessed. While the luxurious line has been out long sufficient to prove its worth maintaining hard-to-handle hair, he's still obsessed with it. 

Reza talked with Distractify about the inspiration for his line and how he introduced high-end products for your local beauty provide retailer.

The Reza Be Obsessed haircare line was born out of a gathering in a canine park.

"I grew up with the kinkiest, thickest, coarsest, wiriest, bristly hair you could ever imagine," Reza said. "I would get my hair relaxed to the point where my scalp was burnt with scabs that would fall off. It really took me a long time to really find out how to appreciate and take care of my hair."

He mentioned he used to be smartly into his twenties earlier than he discovered how one can give his hair the proper consideration (and merchandise) it wanted, but the opportunity to create his own hair care line did not come till recently. After his Chihuahua, Marty, attacked any other dog at the dog park, he went over to apologize to the canine's proprietor, simplest to satisfy his future industry spouse, Sheree Ladove Funsch.

The owner of cruelty-free good looks corporate La Dove Inc., Sheree requested Reza if he had ever regarded as developing his personal line of hair products.

"My passion in life is lotions and potions. I think that I worked in an apothecary in a former life," he joked. "If you come to my bathroom, I had a disproportionate number of bottles."

It used to be clear that while he had never explored the venture on his personal, Reza had a love for hair care. So the pair started development, and after best 11 months of trying out and formulating, Reza Be Obsessed was once born.

Reza says his line is easiest for all kinds of hair varieties.

Throughout the system procedure, Reza tested the merchandise out himself, operating with Sheree to construct the system from the floor as much as make something that was utterly their own. As he examined the prototypes, he considered the whole thing from the ultimate product's texture to its smell, as well as the actual results.

"I had little bottles in my shower that said Shampoo A, B, C, D, E, F, G, H, I, with corresponding conditioners, and I would have a notepad on my bathroom countertop. Every day I would use a different shampoo and conditioner, and I would take notes," he mentioned. "And after weeks of taking notes, going back and forth, we would nail it. And when [we] would nail the formula, I would tell her 'Oh my god I'm obsessed with it.'"

His consistent exclamations of being "obsessed" with the results had been sooner or later what inspired the line's identify. Each product makes use of its signature "Mystic 7" advanced, containing overwhelmed diamonds, black truffle oil, champagne, king coconut oil, rose of Jericho, hydrolyzed pea protein, and strawberry seed extract.

But the product that Reza most feels is worth the obsession is the Black Diamond Oil, which he says has allowed him an additional two to three weeks between each of his hair coloring appointments.

"For me, it's not a matter of cost... but it's the time," he said. "The fact that there's this product I can use regularly to extend the hair color — I'm all about it."

How does the brand use luxury items while holding the price down?

Even one in every of the substances in the emblem's Mystic 7 complicated would create huge sticker shock for most customers. But strangely, the most costly product in Reza's line is only $33, making it extra inexpensive than maximum luxurious strains.

When asked how he keeps the logo's sticker value down, he was once quite frank — Reza didn't create the line to make more cash. Instead, he thought to be it a solution to give back to his fan base.

"I have been very fortunate that I am able to share my life with people on reality television, and those people have really made my life a lot better," he said. "They've given me more access to people. They've reached out to me and told me how living my life as an out gay man has helped them in many ways." 

While he admits that he poured the cash into his line additionally hoping to search out one thing that might work for his hair, he additionally determined that he wanted to make it extra available for his fan base to buy on their very own.

"It's selfish and it's altruistic all at the same time," he mentioned, noting that his family driven the price of giving back how you'll be able to. "I don't want to gouge [my fan base]. If I can absorb a lot of the cost and pass the savings along to my audience, that's exactly what I wanted to do."

With every purchase, five p.c of the proceeds move to St. Jude Children's Research Hospital, proceeding Reza's want to present back. And getting to move a couple of further weeks between salon appointments is simply an added bonus.

"If there's a group of people who enjoy the product and it helps them, how amazing," Reza said. "And if I can make my own hair color last longer? I'm all for it."

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