While promoting her debut album "Love Made Me Do It," Kat Von D opened up completely to 'Distractify' about selling her common makeup brand.
In 2008, superstar tattoo artist Kat Von D introduced her iconic makeup brand that consumers may no longer stop speaking about. Though the LA Ink big name become known within the beauty sphere due to her full-coverage merchandise, edgy lipsticks, and matte black eyeliners, Kat took to Instagram in January 2020 to proportion that she had cut all ties with the brand and is instead pivoting her profession to focal point on music.
“This previous 12 months has been considered one of great exchange for me,” she stated in her post. “As a lot of , I gave start to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to unlock my long-awaited album in the spring, followed through a world tour!”
Though enthusiasts had been surprised by means of her decision to promote her complete beauty company, Kat solely told Distractify the rationale behind it. While promoting her debut album, "Love Made Me Do It," (released on Aug. 27, 2021), the singer unfolded about why she started to "resent" Kat Von D Beauty.
Kat Von D on promoting her makeup brand: "I just remember starting to resent it."
The multi-hyphenate artist exclusively explained to Distractify that a part of the reason her debut album was no longer launched faster used to be that she "just got so wrapped up in work."
"I wanted to release it 10 years ago," she stated. "I was filming the TV show. And then I went on book tours, like, three times, and then I launched my makeup line, and everything was just so time-consuming. And then my makeup line just got so big."
She persevered, "I just remember starting to resent it. I hated the meetings that we had about meetings about other meetings, and my life no longer felt like it was about the art. I felt pressure from a corporation to produce things that my heart wasn't in."
Kat explained that after Kat Von D Beauty hit the 10-year mark, she began to suppose about selling and cashing out to then focus her energy on what she in point of fact sought after to do: tune.
Kat advised us that she does not "have any regrets," but simplest wishes she launched her album — which she sat on for 10 years — quicker.
"It was a lot of fun, great times, too," she said. "And it afforded me the ability to do a lot of things, but at the end of the day, it's like, if your heart's not in it ... what's the point?"
Who owns Kat Von D Beauty now?
In her social media remark, Kat printed that she decided to promote her standard good looks brand to her spouse, Kendo.
“I’ve made up our minds to promote my stocks of the brand, turning it over to Kendo, my companions for the previous 11 years," she wrote on the time. Additionally, following Kat's announcement that she could be parting ways with the company, Kat Von D Beauty underwent a rebrand.
The corporate was renamed and rebranded to KVD Vegan Beauty.
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