Figs Apologizes for "Insensitive" Ad however People Aren't Buying It

Oct. 14 2020, Updated 7:58 p.m. ET

When it involves commercials, they are able to say so much about a brand and are designed to influence folks to purchase or use from the corporate. However, the other is correct as well and it was transparent to one corporate after controversy erupted on social media for an ad that featured a feminine physician. Here's what scrub brand Figs did.

What began the Figs Scrubs controversy?

A scientific attire corporate, Figs, which makes stylish scrubs among different issues, are in sizzling water after an commercial that was put on its web page went viral for the unsuitable causes. The video advert targeted female medical doctors — in particular within the osteopathic medication box — and a few who considered the advert called the corporate out.

The corporate took to social media to deal with some private call outs they were receiving. "A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing!)," the corporate said in a commentary posted to its Twitter account. "FIGS is a female founded company whose only mission is to make you guys feel awesome."

"We dropped the ball and and [sic] we are so sorry," the statement continued. "We love you guys and we’ll always listen to what you have to say!"

The controversy focused round an advertisement that includes a girl wearing some of the company's neon red scrubs. However, she walked into the frame studying a e book, the wrong way up, titled, "Medical Terminology for Dummies." The digicam then zooms down slightly and onto the waist of the woman wearing the pants to turn her paintings identity card which reads, "DO."

According to Mayo Clinic, DOs, which is an acronym for physician of osteopathic medicine, are totally authorized physicians who have attended and graduated from a U.S. osteopathic scientific school.

Despite the general public apology from Figs over the scrub advert, the controversy continued to spread.

"As a current DO student and future physician, the disrespect for female physicians and DOs exhibited in this ad (attached since it was removed from your website) is unforgivable," one girl tweeted. "I will not be supporting FIGS, and encourage all those who purchase scrubs to join me."

The American Association of Colleges of Osteopathic Medicine also shared its reaction to the arguable advert on its Facebook web page. In a remark they said, “We are outraged that during 2020, ladies physicians and docs of osteopathic medication are still attacked in inconsiderate and ignorant advertising and marketing campaigns."

The statement continued, “A company like FIGS that asks us to spend money on its product should be ashamed for promoting these stereotypes. We demand the respect we’ve earned AND a public apology."

After persisted backlash, Figs returned to social media to percentage a secondary remark, and discussed they'd spoken with the American Osteopathic Association (AOA) to speak about the advertisement and Figs announced its donation to the affiliation of $100,000 so that you could be certain they've the resources to proceed their paintings.

Some users identified their feelings that Figs best made that move after the AOA had threatened to sue for defamation. One Twitter consumer wrote, "It’s not reassuring that AOA was threatening to sue for defamation and less than 24 hours later ya’ll are giving them $100k. (Not that AOA doesn’t do incredible work.) Additionally, your misogyny extends beyond that ad and into your general marketing and product development."

In addition to the attack on DOs, social media users identified the corporate's earlier advertisements, specifically relating to girls in the medical field, have not been a lot better. Another Twitter user shared, "And here's a compilation of clips from some of their other videos. Unsurprisingly, I couldn't find equivalent clips of their male models dancing (while eating bananas, while singing into stethoscopes), bunny hopping, being weird with gloves, or jumping on a trampoline."

According to NBC News, Figs used to be launched in 2013 in Los Angeles via Trina Spear and Heather Hasson.

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